GreenCuke Farms is seeking the services of a qualified consultant to conduct a comprehensive market research study in Tamale. This study will help inform GreenCuke’s market entry and expansion strategy for cucumber production and distribution, ensuring that it’s efforts align with the real needs of the market while supporting rural livelihoods and promoting sustainable agriculture.
GreenCuke Farms is committed to delivering high-quality, locally grown cucumbers and vegetables that meet the dietary and nutritional needs of Ghanaians, while creating meaningful employment opportunities for rural youth. Our mission is rooted in improving food security, promoting sustainable practices, and building strong partnerships across the agricultural value chain.
The consultant will be expected to address the following core areas:
Stakeholder Mapping
1. Identify and categorize key market stakeholders (hotels, restaurants, vegetable sellers, institutions, etc.) for potential engagement.
2. Assess each stakeholder's role, influence, and interest in cucumber and vegetable sourcing.
Market Demand Assessment
1. Quantify the current and projected demand for cucumbers, disaggregated by stakeholder type (markets, restaurants, hotels, institutions, etc.).
2. Identify key drivers of demand, such as consumer preferences, seasonality, and health trends.
Pricing Strategy & Payment Modalities
1. Analyze current pricing trends across the supply chain (farm gate, wholesale, retail).
2. Recommend pricing models and feasible payment systems (e.g., cash, mobile money, credit) suitable for various market segments.
Consumer and Market Profiling
1. Profile buyers and consumers most likely to engage with GreenCuke Farms based on quality preferences, delivery expectations, and value-added services.
2. Understand buyer behavior, loyalty factors, and sourcing criteria.
Competitive Landscape
1. Identify existing competitors in the cucumber and fresh vegetable market.
2. Evaluate their market share, product positioning, strengths, and weaknesses.
Supply Chain Assessment
1. Analyze the current supply chain structure for cucumbers in Tamale.
2. Identify logistical challenges, transportation needs, and post-harvest handling gaps.
Regulatory & Quality Standards Analysis
1. Review relevant market regulations, quality standards, and food safety requirements that may impact product acceptance or expansion.
2. Identify opportunities for value-added cucumber products or services (e.g., packaging, branding, organic certification).
3. Explore market niches GreenCuke Farms can competitively target.
Presentation of Findings
1. Compile and present a comprehensive market research report.
2. Deliver a presentation to stakeholders, including GreenCuke management, partners, and relevant institutions.
Expected Deliverables
1. Inception Report with work plan and methodology
2. Stakeholder Map and Contact List
3. Market Demand and Pricing Analysis
4. Consumer and Competitor Profiles
5. Final Market Research Report
6. PowerPoint presentation of key findings and recommendations
Qualifications of the Consultant
1. Proven experience in agricultural market research, especially in Northern Ghana or similar contexts
2. Strong understanding of agricultural value chains, particularly horticulture
3. Background in economics, agribusiness, market development, or related field
4. Experience working with smallholder farmers, agribusinesses, and community groups
5. Excellent analytical, writing, and presentation skills
Interested consultants or firms should submit the following by clicking on "Apply Now" by 30th October, 2025
1. Technical proposal detailing understanding of the assignment and methodology
2. Financial proposal (budget)
3. CV(s) of lead consultant(s)
4. At least two references or samples of similar work conducted
